|
Post-Show
Report
“Good
feeling” in
the Indian
ProAV
market.
InfoCommAsia
Road show
helps
exhibitors
to reach out
and educate
the market.
This is the
general
consensus
among a
group of pro
AV
manufacturers
and
suppliers
who
participated
in the
InfoComm
India 2010
Road show
circuit of
three Indian
cities last
week. The
Road show,
which ended
its one-week
run in
Mumbai, New
Delhi and
Bangalore on
20 January,
drew a total
of 821
visitors.
Visitors
came
primarily
from Mumbai,
Delhi and
Bangalore
but also
from
satellite
cities
Chennai and
Hyderabad.
“The feeling
was good. We
met a lot of
people.
There are
very good
opportunities
in India.
The Roadshow
was a good
way to show
our products
to end-users
and
dealers,”
proclaimed
Pascal
Berthe,
Field
Systems
Engineer,
EMEA and
Alain Cayrel,
Europe &
Middle East
Sales
Director of
Jupiter
Systems.
Alex C.
Phoenix,
Regional
Manager of
Creator
agreed. “We
see huge
potential in
India and we
hope to work
with
suitable
partners
here,” said
Mr Phoenix.
“The Show
enabled us
to gather
feedback to
further
improve our
products.
Our aim is
to provide
end-users
with best
experience
and for our
partners,
highest
profit
margin.
Creator will
be setting
up a liaison
office in
February in
India with
the
intention of
setting up a
Creator
India
subsidiary
in the near
future,” he
continued.
Many
exhibitors,
like Jupiter
and Creator,
saw the
event as a
valuable
platform to
reach out to
the market.
“I feel part
of our
responsibility
is to
educate the
market, and
the
opportunity
to do a
presentation
enabled us
to share our
product
technology
and
solutions,”
said Jeff
Chen,
Vice-President
of Elite
Screens Inc.
“The
re-sellers,
whom we saw
a lot of at
the Show,
are key to
the growth
of the AV
industry.
Having had
the
opportunity
to reach out
to them at
the Roadshow
was very
beneficial –
this is
absolutely
worth the
investment,”
he added.
Michael
Kinzel, Area
Sales
Manager Asia
(Pacific/India),
beyerdynamic
GmbH & Co.KG
shared his
sentiment:
“Compared to
other trade
shows, this
show is more
focused. The
quality of
visitors is
better. We
met a range
of visitors
from systems
integrators
to key
end-users.
The Roadshow
provided us
with the
opportunity
to touch
base with
end-users
and to
understand
their
needs,” he
said.
“The
organizer
has also
managed to
bring in
end-users
from the
schools and
government,
which is
very
positive. We
know in
general that
Indians like
to attend
trade shows
for sourcing
and to
gather
information,
so this
Roadshow has
met their
needs and
for us it
has created
further
brand and
product
awareness in
the market –
it has been
a very
successful
show for
us,” Gary
Tay CTS-D,
Consultant
Liaison
Manager,
Asia from
Extron
Electronics
Asia
added. This
is the
second time
that Extron
has
participated
in the
InfoComm
India
Roadshow.
ABTUS
Singapore
Pte Ltd
also had a
glowing
report of
their
participation.
”This
is also our
second time
participating
in the
InfoComm
India
Roadshow and
this year
seems to be
even better
than the
first time,”
its
representative
Sunny Tan
remarked. ”India
is a growing
market.
People are
looking for
alternative
solutions
and we
participated
as we are
able to fill
the needs in
the mid
range market
with our
products.
Overall we
have had
positive
response,”
he said
appreciatively.
Exhibitors
were also
happy with
the
organization
and
management
of the
Show.
“Timing of
the show (in
January
2010) is
good as we
were able to
discuss our
2009 results
and our
plans for
2010. The
marketing of
the event is
very good –
we saw a
good number
of
end-users,
systems
integrators
including
stake
holders from
the
government
and
corporate
sectors,”
said Michael
Gopal,
Managing
Director of
AMX India.
The quality
of visitor
attendance
also made an
impression
on
Da-lite
Screens.
Said its
spokesman,
Adam Teevan:
“Leads at
this show
have been
tremendous –
plenty of
system
integrators
and a
handful of
consultants.
We even
noticed IT
guys coming
through. The
Roadshow has
been very
valuable for
Da-lite and
a worthwhile
investment.”
Marcel van
der Meijis,
Head of
Sales &
Marketing of
Barix AG
was
delighted.
He
exclaimed:
“The
Roadshow
over
exceeded my
expectations.
We met
visitors
with
real-life
projects –
very good
quality
visitors who
had real
needs –
that’s gold!
The Roadshow
was well
organized –
a
professional
show and the
presentations
were all
filled,
which helped
us to
further
evangelize
the concept
of audio
over IP.”
Vivekanand,
Sales
Director,
Security &
Monitoring
Division
from
Barco
Electronic
Systems (P)
Ltd
thought the
Show was
able to
generate a
lot of
interest
from the AV
industry
because of
the strong
InfoComm
branding.
Indeed,
visitors
came from a
broad
spectrum of
markets,
including
corporates
like GE
India and
Tata;
educational
institutions
e.g. Delhi
University
and
International
Maritime
Training
Centre;
events and
media e.g.
ACME Events
India and
IDREAM
Production;
AV rental &
staging;
hotels and
hospitals;
building &
infrastructure;
airports &
transportation;
and
government
departments
such as the
India
Meteorological
Department
and the
Department
of Forest &
Wild Life.
As some
exhibitors
had noted,
there were
many
visitors
with real
needs and
who were
earnestly
looking for
solutions.
For
instance,
Delhi
University.
According to
Dr Ajay
Gupta, a
Director in
the
University:
“Delhi
University
is planning
major
investments
in AV
technologies
for
collaborative
and distance
learning. We
are here to
understand
and adopt.”
S L Jain,
Principal of
Mahavir
School, had
a similar
quest: “We
are
exploring
introduction
of AV
technologies
in schools
and this is
the right
place to
be,” he
said.
Some had
identified
potential
collaborators
and
initiated
discussions.
Said Dr B R
Bhushan, Sr
Technical
Director of
the National
Informatics
Centre,
Govt. of
India: “We
have
sensitive
applications
in the area
of weather
forecasting
and two of
the
exhibiting
companies
could be of
great help
in
application
of image
processing
and GIS. The
department
is
undergoing
modernization
and the
event is of
tremendous
use to us.”
And, Mr.
Mohinder
Pal, General
Manager of
Rockland
Hospitals:
“We’re
looking for
solutions in
Hospital
Management.
Had good
meetings
with several
exhibitors
and feel we
could work
with them.”
The Roadshow
proved to be
equally
valuable for
the
visitors.
“An eye
opener,”
said Amit
Budhiraja,
Director of
PAN
Intellecom
Ltd. “Most
interesting
and useful…
with new
products on
display and
focused on
the upcoming
global
standards.”
“The
seminars
were mind
boggling and
extremely
lucrative.
The
dissemination
of
information
is good and
only
relevant
companies
are
present,”
commented
Ashwani
Tyagi,
Senior Vice
President of
India News
Communications
Ltd.
“India is an
emerging
market for
high end
infrastructure
development
in the areas
of
commercial
and
residential
projects.
The
technologies
shown by
exhibiting
companies
are very
interesting
and we shall
be
requesting
our members
to deploy
the same
while
executing
projects in
India and
abroad,”
declared R P
Sodhi from
the Project
Export
Promotion
Council,
impressed by
what he saw
of the
potential of
proAV
technologies
presented at
InfoCommAsia
India
Roadshow.
The Roadshow
was
organized by
InfoCommAsia
Pte Ltd.
Richard Tan,
General
Manager of
InfoCommAsia
explained
that the
InfoComm
India 2010
Roadshow was
organised
with two
objectives
in mind.
“Firstly, to
provide our
exhibitors
with an
opportunity
to
understand
and reach
out to
Asia’s
fastest
growing pro
AV market –
in this
regard,
we’re happy
to note that
our
exhibitors
have been
more than
satisfied;
and
secondly,
for vertical
market
end-users in
India to
appreciate
the
relevance of
InfoComm
and, in
particular,
how they
will stand
to gain from
visiting
InfoComm
Asia 2010
when it
happens from
17-19
November in
Hong Kong.”
The India
Roadshow is
a microcosm
of the 350
or more
exhibitors
and very
extensive
educational
programs
that
visitors
will get to
relish at
Asia’s
largest pro
AV trade
show.
About the
Organizer
InfoCommAsia
Pte Ltd
is dedicated
to
delivering
professionally
organized
exhibitions
and events
exclusively
for the pro
AV and
systems
integration
industry in
Asia. It is
a joint
venture
between
InfoComm
International®,
organizers
of InfoComm,
the world
leading
event for
the
audiovisual
industry and
MP Asia Pte
Ltd, a
founding
partner of
WEO, a
regional
network of
professional
event
organizers
committed to
supporting
fellow
industry
players.
InfoCommAsia
events bring
together
global
solutions
and world
class
technology,
provide
access to
Asia’s
diverse and
thriving
markets, and
deliver
expert
knowledge to
industry
practitioners
and
manufacturers.
Besides
staging
cutting-edge
showcases,
every
InfoCommAsia
event
promises
invaluable
education
and
training,
expert
presentations,
live
pavilions
and exciting
networking
opportunities,
providing
new age
marketing
opportunities
for the
global AV
industry.
Additional
information
is available
at
www.infocomm.org. |
Subscribe to Newsletter
